SEARCH ENGINE OPTIMIZATION (SEO)
OVERVIEW
We recognize your ultimate goal is to convert web traffic into paying customers, therefore it is important to first organize GibSEM’s services into their respective marketing categories so that the process is better understood from an ROI standpoint. This will help your organization make more informed choices about your overall SEM efforts.
Our services are broken down into four distinct categories: CORE SEO SERVICES, SEM SERVICES, SOCIAL MEDIA SERVICES and PAID SEARCH. Each of these service categories can be integrated into your SEM campaign as one or selected a la carte. Based upon your immediate and long term goals, GibSEM will tailor your SEM campaign to emphasize only the areas that provide the results you are looking for.
CORE SERVICES
No SEM campaign should be undertaken without first addressing your website structure and content analysis. This process is the foundation that all other SEM efforts are built upon and are an absolute necessity to ensure that both ORGANIC and PAID SEARCH campaigns have the opportunity to achieve the highest results. Therefore, if your company is only able to choose one SEM category, CORE SERVICES is an absolute must!
Keyword Research & Recommendation
Keyword/keyword phrase analysis is performed across each of the major search engines. GibSEM optimizes around the keywords that are most important to your business. The process will also uncover “long tail” keywords and phrases that are overlooked but have high potential to bring relevant customers to your website. The detailed keyword analysis will determine which keywords will bring the most search engine traffic and desired results.
Website SEO Strategy
A full analysis of your site will be performed to determine how you are currently being perceived by the Search Engines. This allows us to determine what needs to be fixed and what SEO techniques need to be applied. Based on our findings, the keyword research and competitive analysis, a strategy is created and is either implemented by GibSEM Group or the strategy will be delivered to the client’s marketing team.
On Page Optimization
A critical, but often overlooked component of SEO is what search bots see behind the scenes when they index your site. More importantly, optimizing your website pages is an on-going process and requires a detailed keyword analysis as your site content changes. Even if your site is fairly static in terms of content, it may help you acheive better Search Engine results if you continually monitor the most effective keyword phrases and modify your site content accordingly. A complete optimization of all HTML code for maximum readability by Search Engines will be performed. Services include: Title Tags, Meta Tags, <H1> Tags, Content and Anchor Text. We even offer recommendations for cleaning up your URL structure, including re-writes, to make them more SEO friendly.
SEO Copywriting (for Article Syndication)
GibSEM creates pages of content in the form of articles and syndicate these pages, across various article directories, on a monthly basis. This will allow for the building of targeted one-way links to your site—a very important factor in your overall SEO linking strategy.
Analytics and Webmaster Tools
If you do not already have it, GibSEM will implement Google Analytics and a Google Webmaster account for your site. Analytics are a crucial piece to any online marketing campaign and help us to remain accountable for our work. Google’s webmaster tools are an excellent resource for optimizing your site. It allows us to take a much deeper view into your site as Google sees it. If you already have these accounts, GibSEM will require access to them in order to provide the best possible campaign for your site.
XML Sitemap Creation
An optimized XML sitemap will be created that will be viewed by Google and Yahoo on a monthly basis. An XML sitemap is not to be confused with a standard HTML site-map and is an important SEO element that helps Search Engines know which internal site links to follow and index. We will also add a sitemap command to your robots.txt file to direct the Search Engine spiders to your XML sitemap. This will also allow your site to be better indexed by the Search Engines.
We recognize your ultimate goal is to convert web traffic into paying customers, therefore it is important to first organize GibSEM’s services into their respective marketing categories so that the process is better understood from an ROI standpoint. This will help your organization make more informed choices about your overall SEM efforts.
Our services are broken down into four distinct categories: CORE SEO SERVICES, SEM SERVICES, SOCIAL MEDIA SERVICES and PAID SEARCH. Each of these service categories can be integrated into your SEM campaign as one or selected a la carte. Based upon your immediate and long term goals, GibSEM will tailor your SEM campaign to emphasize only the areas that provide the results you are looking for.
CORE SERVICES
No SEM campaign should be undertaken without first addressing your website structure and content analysis. This process is the foundation that all other SEM efforts are built upon and are an absolute necessity to ensure that both ORGANIC and PAID SEARCH campaigns have the opportunity to achieve the highest results. Therefore, if your company is only able to choose one SEM category, CORE SERVICES is an absolute must!
Keyword Research & Recommendation
Keyword/keyword phrase analysis is performed across each of the major search engines. GibSEM optimizes around the keywords that are most important to your business. The process will also uncover “long tail” keywords and phrases that are overlooked but have high potential to bring relevant customers to your website. The detailed keyword analysis will determine which keywords will bring the most search engine traffic and desired results.
Website SEO Strategy
A full analysis of your site will be performed to determine how you are currently being perceived by the Search Engines. This allows us to determine what needs to be fixed and what SEO techniques need to be applied. Based on our findings, the keyword research and competitive analysis, a strategy is created and is either implemented by GibSEM Group or the strategy will be delivered to the client’s marketing team.
On Page Optimization
A critical, but often overlooked component of SEO is what search bots see behind the scenes when they index your site. More importantly, optimizing your website pages is an on-going process and requires a detailed keyword analysis as your site content changes. Even if your site is fairly static in terms of content, it may help you acheive better Search Engine results if you continually monitor the most effective keyword phrases and modify your site content accordingly. A complete optimization of all HTML code for maximum readability by Search Engines will be performed. Services include: Title Tags, Meta Tags, <H1> Tags, Content and Anchor Text. We even offer recommendations for cleaning up your URL structure, including re-writes, to make them more SEO friendly.
SEO Copywriting (for Article Syndication)
GibSEM creates pages of content in the form of articles and syndicate these pages, across various article directories, on a monthly basis. This will allow for the building of targeted one-way links to your site—a very important factor in your overall SEO linking strategy.
Analytics and Webmaster Tools
If you do not already have it, GibSEM will implement Google Analytics and a Google Webmaster account for your site. Analytics are a crucial piece to any online marketing campaign and help us to remain accountable for our work. Google’s webmaster tools are an excellent resource for optimizing your site. It allows us to take a much deeper view into your site as Google sees it. If you already have these accounts, GibSEM will require access to them in order to provide the best possible campaign for your site.
XML Sitemap Creation
An optimized XML sitemap will be created that will be viewed by Google and Yahoo on a monthly basis. An XML sitemap is not to be confused with a standard HTML site-map and is an important SEO element that helps Search Engines know which internal site links to follow and index. We will also add a sitemap command to your robots.txt file to direct the Search Engine spiders to your XML sitemap. This will also allow your site to be better indexed by the Search Engines.
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