Search engines rank highest those websites it feels are most "important". This means in order to rank higher than your competitors you have to show that your website is more important than the rest.  You should know that getting ranked high in search engines involves both time and effort, in other words, there’s no magic pill that gets your site listed on page 1 of the organic listings overnight.  But there are a few simple things you can do to jump start your SEO efforts.  

First, make sure your site includes Meta Tags for every page.  This includes unique title tags, meta descriptions, keywords and H1 tags that relate specifically to the content of each and every page on your site.  And, be aware that search engines may penalize you for duplicate meta tags so make sure to check each page carefully for redundancy.

And speaking of content, plan to create great content.  Text content equals importance on the Internet.  And don’t forget to update your content regularly.  Search engines visit your site frequently and although static content doesn’t necessarily hurt your SEO efforts it sure won’t help to constantly have stale content on your site.  I have other great tips to create dynamic content and I’ll be sharing these with you in future SEO Tips on this blog.  

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