Like anyone who’s starting a new company, the first thing you need to do is to make sure you have the proper tools to manage your business.  So before you start your online marketing efforts, you should have clearly defined goals and in place so you can track what’s working and, more importantly, what’s not. 

There’s a wide variety of analytics software on the market today. Although there are many that offer robust solutions, quite a few come with a price tag.  However, there are free applications, like , that deliver ample features that provide most small businesses with all that they’ll need.   When installed in your site, Google Analytics provides your business with traffic analysis tools that enable your company to monitor visitors, where they came from, how long they stayed, pages visited and even conversion statistics.  It’s really simple to install the tracking code in your site and once you have this up and running, you can check statistics as often as you like. 

The bottom line is without web analytics software, you won’t have the appropriate level of visibility to your site traffic – it’s like trying to fly a plane without a navigation panel!  So take the time and research which solution is right for your company.  You’ll be glad you did!

If you’d like help with your online marketing efforts, GibSEM Group is here to help.  Feel free to contact us and we’ll be happy to discuss your online marketing needs.