For website owners, it’s not so much what you say on your website but how you say it that makes the difference between good content and great content.  Great content takes into consideration a variety of important elements.  From keyword placement to how often you update your content, the fact of the matter is search engines place a great deal of emphasis on well written content.  

When writing content, remember these important points:

* Place your more important keywords first and mention these at least 2-3 times in your article

* Make sure your keywords relate to the content of your site

* Use action words and write short pithy sentences.  Lists read better than paragraphs

* Add keyword rich links to your content

* Make your content unique.  Search engines love this!


Remember, always proof read your content vigorously!

When developing great content, always remember that much of how you are judged by search engines is on the value of the content to your readers first and importance to search engine rank second.

If you’d like help with your online marketing efforts, GibSEM Group is here to help.  Feel free to contact us and we’ll be happy to discuss your online marketing needs. 
Search engines rank highest those websites it feels are most "important". This means in order to rank higher than your competitors you have to show that your website is more important than the rest.  You should know that getting ranked high in search engines involves both time and effort, in other words, there’s no magic pill that gets your site listed on page 1 of the organic listings overnight.  But there are a few simple things you can do to jump start your SEO efforts.  

First, make sure your site includes Meta Tags for every page.  This includes unique title tags, meta descriptions, keywords and H1 tags that relate specifically to the content of each and every page on your site.  And, be aware that search engines may penalize you for duplicate meta tags so make sure to check each page carefully for redundancy.

And speaking of content, plan to create great content.  Text content equals importance on the Internet.  And don’t forget to update your content regularly.  Search engines visit your site frequently and although static content doesn’t necessarily hurt your SEO efforts it sure won’t help to constantly have stale content on your site.  I have other great tips to create dynamic content and I’ll be sharing these with you in future SEO Tips on this blog.  

If you like this info and want to receive more online marketing help, make sure to subscribe to our weekly SEO tips (SEO Tips).  Each week, you’ll receive a brand new SEO Tip in your email in-box.  In addition, make sure to check back here regularly as we’ll archive our SEO tips and you’ll also have the opportunity to register to attend our monthly online marketing workshops.  If you’re not in the Los Angeles area, no problem!  Each seminar is available via Podcast so you’ll be able to watch, listen and learn at your own pace.

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