Since this is my first blog post on this site, I thought I would take a minute to give you a little peek into my world (rather my head). I figure a good category for these musings is, in fact, "Welcome to My World". If you think the world of internet marketing is complex, well, it's a good thing you aren't in my head! :)
Here, you'd find a veritible fire drill of constantly changing thoughts and ideas about everything; from new business ventures to cutting edge marketing and promotion... from building new income streams to leveraging the power of the internet to enhance my company's brand. You name it, it's going on in my head. Heck, I'm in dire need of spare change just to pay for the pennies for my thoughts.
But it's all good. In fact, life couldn't be better. Despite the tough economy, I still find this time in my life most exhilarating. Why? Because now more than ever, the ability to reach up and grab new opportunities is within my reach - in fact, within all our reach. Don't fool yourself. The opportunities are there. You just have to take the time to learn the things you need to carve out your path to your goals.
Every day presents a new opportunity if you keep putting yourself out there... keep learning and yearning for the things in life that you want. It may not be clear at this very moment, but it will - especially if you continue to grab the bull by the horns (and keep em straight).
Look around you and you'll see a lot of people trying to make things happen. Some will fail and some will succeed but the bottom line is you won't have a chance if you don't reach for the stars.
You might think this is unnecessary "rah, rah" mumbo jumbo but you know what, I need it every now and then and so too might you. Hopefully this was just a gentle reminder how important it is to stop and remember that opportunities are out there and it just takes a little push every so often to get ya back in the lane. Lord knows, with what goes on in my head, I can use it.
During these tough economic times, colleagues have oft heard me talk about the importance of innovation through invention. I firmly believe that it's precisely these challenging times that the so called "overnight successes" are born - note, I said "born" but not necessarily all grown up.
That's because there is really no such thing as overnight successes.
This is true in entertainment, sports and, especially in business. Entertainers hone their craft in relative obscurity for years, athletes train endless hours on end and businesses work through the daily minutia of building the company until one day and if it's done the right way, viola!, success is achieved. The world only sees the ultimate success and thinks the path was quick and effortless but if you've ever been in any of these, or other similar categories, you well know that is the furthest thing from the truth!
But, interestingly, dealing with constant naysayers could be the biggest challenge you face. But the fact of the matter is, while many people are focused on the problems of a down economy, those who are open to and seize the “opportunities” are more likely to face real prospects of ultimate success. Therefore, one must continually work hard during the "toils and tribulations" phase to ever expect to get to our ultimate goals - whatever they are.
I mentioned earlier the importance of innovation through invention but a critical component of this mantra should include re-invention as well. Observers have recently noted a tremendous uptick in the number of people going back to school to earn additional degrees, re-enforce core competencies or just to learn something totally new. Given the economic climate, this is not really news; however, the point this illustrates is that learning new things inevitably opens the door to new opportunities. These opportunities may include progressing in your chosen line of work, learning a new craft or even starting your own business.
Taking on new challenges is a great way to jump start your life and often opens the door to new opportunities. I, myself, try to practice what I preach. Despite having my own job stresses and life constraints, I have made tremendous efforts to continue my education. In the last year alone, I have earned certifications in advanced First Aid, CPR and have become an active member of my local CERT (Community Emergency Response Team) group. I am currently completing FEMA's NIMS (National Incident Management Systems) course and plan to earn both ICS (Incident Command Systems) and SEMS (State Emergency Management Systems) by years end. I've even graduated from the DMA's Search Engine Marketing course and earned a certification that will help me better execute on one of my other company's () mission to become the "de facto" brand in the emergency preparedness marketplace!
Speaking of QuakeDog, this Company is a great example of innovation through invention. This company has evolved from a simple idea QuakeDog's CEO, Jay Everingham had a year or so ago to a truly one of a kind company that is leading the pack in the emergency preparedness industry! This all came about as a result of innate vision and a strong desire to create something new and exciting.
The bottom line is it's never too late to learn new things and there's never been a better time to take advantage of the given situation.